Goodturn Wants 65 Stores by End of 2025
By: Mike Manges, Modern Tire Dealer
Goodturn Tire & Auto doubled its store count in the last year to 55 outlets and has “a solid path to 65-plus locations by year-end,” according to Christian Seem, its CEO.
The company, which is owned by New York, N.Y.-based private equity firm Garnett Station Partners, will continue to expand through strategic acquisitions, Seem recently told MTD.
Over the last several years, Goodturn Tire & Auto has acquired more than a dozen tire and auto service chains throughout North Carolina, Florida, Michigan and Virginia.
The Wellington, Fla.-based company’s holdings include Cary, N.C.-based Atlantic Tire & Service; Adelphia Auto and Tire, Apex Automotive, Collier’s Car Care Center, Golden Gate Tire & Service, Great Bear Automotive, Johnny Myers Discount Tires, Scotty’s Auto and Walter Automotive, all located in Florida; Chuck’s Garage, Hal’s Auto Clinic and the Detroit Garage, all based in Michigan; and Virginia Automotive Service.
“We’re looking for quality assets that are going to add value,” said Seem. “But it’s important to say that we’re not pursuing growth just for the sake of growth. It’s not about checking a box or putting dots on a map.”
Adding value
Goodturn Tire & Auto was founded in 2021 by David Manning and Seth Sands, who previously worked in investment banking and continue to oversee the company’s strategy. They hired Seem in early-2025 to run the firm’s day-to-day operations.
“Goodturn is a holding company for our brands,” Manning told MTD last summer. “We’ve taken the approach that we want to invest in local brands on a local basis and then have something that’s a little broader across multiple markets.”
“We believe the best opportunities for adding value in the tire and auto space (are) by supporting established, local dealerships that have deep roots in the communities they serve,” said Seem.
“When you think about what it takes in this space to build customer loyalty, it doesn’t happen overnight. It’s established over years and years of service. We go out and identify and partner with businesses that have earned this trust already. That ensures we can seamlessly enter into attractive segments of the market, while preserving the strong relationships dealers have established.”
Dealerships acquired by Goodturn Tire & Auto continue to operate under their existing names, according to Seem. “A lot of these dealerships have operated for decades. It’s important that they keep their names and build upon that brand equity. We don’t have plans to convert these stores to the Goodturn brand.”
Goodturn Tire & Auto’s role is to provide additional support that its acquired properties may need, said Seem. “We look to provide resources and operational support … where it adds the most value. A lot of times, certain parts of each brand’s business may already be performing well and require less attention, while other areas can benefit from some additional support and infrastructure.”
For example, he noted, all back-end functions of each dealership, including point-of-sale systems, “are normalized to the Goodturn platform. The technology plug-ins and marketing assistance (provided by Goodturn Tire & Auto) are there to enhance.”
All locations within Goodturn Tire & Auto’s network sell tires. “There are varying degrees of what that looks like, but there’s no location that’s completely tires or completely auto repair, minus tires,” he said.
‘Always evaluating’
“We’re always evaluating solid acquisition opportunities. We’re doing that certainly through 2025 and beyond. We’re focused on growing our current brands in their respective markets, as well. We want to make sure that what we’re building here maintains that consistency and quality” that customers expect from the dealerships that Goodturn Tire & Auto has acquired.
Original Article: https://www.moderntiredealer.com/retail/article/55282691/goodturn-tire-auto-wants-65-stores-by-the-end-of-2025
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award – often referred to as “the Pulitzer Prize of business-to-business media” – in 2024. He also was named Endeavor Business Media’s Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
I would appreciate it very much if given an opportunity to help grow this company. Driven by my diverse and multicultural Caribbean Guyanese background, the knowledge in in every department of a business, Managerial experience from the age of 17, involved in key decision-making throughout my career, over 10 years Management experience in Automotive Lube, Repair and Tire Business.
I believe that if given an opportunity in your organization and adding my vision together with your great team, Goodturn will dominate the Automotive industry within the next 10 years projection. Life gives us a chance to take that step, even knowing the risks involved. It’s always best to be a part of a fresh, modernized and energetic Management team which can relate to the current generation and build future economic growth through re-investment, thereby maximizing higher profitability.
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