Goodturn Tire & Auto today announced the acquisition of EF Tire and Auto Repair in Pompano Beach, Florida. This marks Goodturn’s 28th location in Florida, further strengthening the Company’s presence in the state. The partnership brings together EF Tire’s 40+ years of trusted service in the Pompano Beach, Deerfield Beach, and Lighthouse Point communities with Goodturn’s commitment to growth and customer satisfaction.

Since 1979, EF Tire and Auto Repair has proudly served Broward County drivers with quality tires, dependable auto repair, and a reputation built around honesty and integrity. From routine oil changes to complex diagnostics, EF Tire’s skilled technicians have always delivered superior care and advice to help customers make the best decisions for their vehicles. That legacy of service, value, and trust remains at the heart of everything we do.

“EF Tire has built a strong reputation in South Florida by putting customers first, and we’re honored to carry that legacy forward,” said Christian Seem, CEO of Goodturn Tire & Auto. “This partnership allows us to combine decades of trusted service with Goodturn’s focus on growth and innovation, while keeping the customer experience at the center of everything.”

As part of the Goodturn family, EF will continue to provide the same reliable service its customers have depended on for decades, now with even greater resources, expertise, and support.

About Goodturn Tire & Auto

Goodturn Tire & Auto is a national family of brands that provide automotive and tire repair services across Florida, North Carolina, Virginia, Maryland, and Michigan. We partner with leading brands who are looking to accelerate their growth while offering greater opportunities for their employees to reach their fullest potential. Goodturn is built around delivering outstanding customer service and building winning cultures.

Scaling a tire brand is no small task, especially when the goal is to protect decades of customer loyalty, brand equity, and community relationships. At Good Turn Tire & Auto, we’ve made it our mission to grow without losing the unique qualities that make each shop successful in the first place.

In this recent episode of the Gain Traction Podcast, Christian shared how we approach expansion while keeping each store’s individual name, culture, and customer connections intact. By standardizing key operational elements, such as point-of-sale systems, vendor relationships, and performance metrics, while also aligning our marketing strategy, we create a strong foundation for long-term growth in the tire and auto repair industry.

But the real key to scaling, as Christian emphasized, is people. Employees and customers remain at the heart of everything we do. Our “high speed, low drag” integration process ensures smooth transitions during acquisitions, supports our team members, and preserves the trust customers place in their local shop.

You can listen to the full episode here: https://gaintractionpodcast.com/how-to-scale-a-tire-brand-without-losing-community-trust/

By: Mike Manges, Modern Tire Dealer

Goodturn Tire & Auto doubled its store count in the last year to 55 outlets and has “a solid path to 65-plus locations by year-end,” according to Christian Seem, its CEO. 

The company, which is owned by New York, N.Y.-based private equity firm Garnett Station Partners, will continue to expand through strategic acquisitions, Seem recently told MTD. 

Over the last several years, Goodturn Tire & Auto has acquired more than a dozen tire and auto service chains throughout North Carolina, Florida, Michigan and Virginia. 

The Wellington, Fla.-based company’s holdings include Cary, N.C.-based Atlantic Tire & Service; Adelphia Auto and Tire, Apex Automotive, Collier’s Car Care Center, Golden Gate Tire & Service, Great Bear Automotive, Johnny Myers Discount Tires, Scotty’s Auto and Walter Automotive, all located in Florida; Chuck’s Garage, Hal’s Auto Clinic and the Detroit Garage, all based in Michigan; and Virginia Automotive Service. 

“We’re looking for quality assets that are going to add value,” said Seem. “But it’s important to say that we’re not pursuing growth just for the sake of growth. It’s not about checking a box or putting dots on a map.” 

Adding value

Goodturn Tire & Auto was founded in 2021 by David Manning and Seth Sands, who previously worked in investment banking and continue to oversee the company’s strategy.  They hired Seem in early-2025 to run the firm’s day-to-day operations. 

“Goodturn is a holding company for our brands,” Manning told MTD last summer. “We’ve taken the approach that we want to invest in local brands on a local basis and then have something that’s a little broader across multiple markets.” 

“We believe the best opportunities for adding value in the tire and auto space (are) by supporting established, local dealerships that have deep roots in the communities they serve,” said Seem. 

“When you think about what it takes in this space to build customer loyalty, it doesn’t happen overnight. It’s established over years and years of service. We go out and identify and partner with businesses that have earned this trust already. That ensures we can seamlessly enter into attractive segments of the market, while preserving the strong relationships dealers have established.” 

Dealerships acquired by Goodturn Tire & Auto continue to operate under their existing names, according to Seem. “A lot of these dealerships have operated for decades. It’s important that they keep their names and build upon that brand equity. We don’t have plans to convert these stores to the Goodturn brand.” 

Goodturn Tire & Auto’s role is to provide additional support that its acquired properties may need, said Seem. “We look to provide resources and operational support … where it adds the most value. A lot of times, certain parts of each brand’s business may already be performing well and require less attention, while other areas can benefit from some additional support and infrastructure.” 

For example, he noted, all back-end functions of each dealership, including point-of-sale systems, “are normalized to the Goodturn platform. The technology plug-ins and marketing assistance (provided by Goodturn Tire & Auto) are there to enhance.” 

All locations within Goodturn Tire & Auto’s network sell tires. “There are varying degrees of what that looks like, but there’s no location that’s completely tires or completely auto repair, minus tires,” he said. 

‘Always evaluating’ 

“We’re always evaluating solid acquisition opportunities. We’re doing that certainly through 2025 and beyond. We’re focused on growing our current brands in their respective markets, as well. We want to make sure that what we’re building here maintains that consistency and quality” that customers expect from the dealerships that Goodturn Tire & Auto has acquired.

Original Article: https://www.moderntiredealer.com/retail/article/55282691/goodturn-tire-auto-wants-65-stores-by-the-end-of-2025

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award – often referred to as “the Pulitzer Prize of business-to-business media” – in 2024. He also was named Endeavor Business Media’s Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.