Goodturn Tire Looks to Grow Through Acquisitions
by: Mike Manges
Goodturn Tire & Auto is looking for more tire dealerships to add to its network, which currently includes 24 locations.
Founded by David Manning and Seth Sands, who previously worked in investment banking, Goodturn Tire & Auto has completed a number of tire and auto service center acquisitions throughout Florida, Michigan and North Carolina over the past three years.
The privately owned company finalized its latest purchase, the acquisition of Naples, Fla.-based Collier Car Care, last week.
Other holdings include Cary, N.C.-based Atlantic Tire & Service, which Goodturn Tire & Auto acquired from its founder, the late Anthony Blackman, in 2023; Lansing, Mich.-based Chuck’s Garage; Hal’s Auto Clinic and The Detroit Garage, both based in Michigan; and Adelphia Auto and Tire, Apex Automotive, Golden Gate Tire & Service, Scott’s Tire Service and Great Bear Automotive, all of which are located in Florida.
All stores within Goodturn Tire & Auto’s portfolio sell tires and provide automotive service, Manning told MTD in an exclusive interview.
“Goodturn is the holding company for our brands,” he said. “We’ve taken the approach that we want to invest in local brands on a local basis and then have something that’s a little broader across multiple markets.”
Sands told MTD that Goodturn Tire & Auto is looking for well-established tire dealerships and auto service centers with stellar reputations, whose owners want to exit the industry while preserving the legacy they have built.
“We don’t take on turnarounds,” he explained. “We really look to buy shops that are quality assets. We don’t want to grow just for the sake of growing. We want to have premier brands.”
“We tell everyone up front, ‘If you’re just looking for a price, we’re not the right buyer for you, but if you’re looking for someone to preserve your legacy and provide training and resources for your shop to grow and expand, we’re a great partner,'” said Manning.
Manning and Sands told MTD they made a deliberate decision to allow acquired dealerships to continue to operate under their own names and formats.
“Our belief is there’s a significant amount of brand equity in these shops,” said Manning, who added that with some larger acquirers, “there’s a desire to have a homogenous brand. We believe there’s something (positive) about preserving that local feel.”
He cited Atlantic Tire & Service as an example.
“The Atlantic Tire brand in the Raleigh/Durham, N.C., area has been around for 35 years. Anthony (Blackman) was 100% committed to his customers and his community” and built a business “that was respected.”
Manning added that Goodturn Tire & Auto “is still toying” with the idea of building greenfield locations, but has set its sights on growing through additional acquisitions with focus on the Midwest and Southeast.
“We think there are a lot of things we can do in the areas we’re in today.”
Goodturn Tire & Auto, which recently added Christian Seem, former chief operating officer at Spotless Car Wash Brands, to its executive team, does not have a store count goal. (Seem will serve as Goodturn Tire & Auto’s president.)
“In short order, we’ll announce … (that we have) close to 30 stores,” said Sands. “In five years, do we think we can be (at) 75 or 100 stores? Absolutely. But just adding stores” for its own sake “isn’t how we think about the business. What’s first is taking care of our customers and employees. Unit growth will follow by focusing on the right things.”
Original Article: https://www.moderntiredealer.com/retail/article/55020508/goodturn-tire-looks-to-grow-through-acquisitions
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Goodturn Tire’s strategy of preserving local brand equity instead of forced rebranding is a smart way to maintain customer trust. It is great to see a company valuing the legacy of established shops like Atlantic Tire. As these businesses integrate into a larger network, maintaining a high-quality online presence becomes even more important to uphold that reputation. For automotive businesses looking to enhance their visual appeal or digital assets during such transitions, checking out resources like https://toontone.cc can be quite beneficial. It is a solid approach to growth that respects the hard work of original founders.
It’s cool to see Goodturn Tire expanding like this. With their background in investment banking, they probably have a smart strategy for choosing which dealerships to buy. I wonder if they’ll move into other states soon.
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The investment banking background makes a lot of sense here—Goodturn seems to be following a proven playbook of acquiring established dealerships rather than fighting for organic growth in saturated markets. That said, scaling from 24 locations while keeping service quality consistent is where most multi-location tire shops stumble. I’ve seen operators expand too fast and lose the local touch that brought customers in originally. Do you know if they’re looking at specific regional clusters like the Midwest, or just opportunistically snapping up whatever fits their criteria? Curious about their integration approach too. Check out [Sandustry Wiki overview](https://sandustry.click/) if you’re also interested in how different businesses handle growth systems.
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Keeping local brands intact instead of forcing one homogenous identity is the right call—trust takes years to build, and customers notice when a familiar name disappears. Reminds me of growth models covered on stonewards wiki .
Keeping each acquired shop’s local identity is a strong approach because customers usually trust the people and reputation they already know. One practical way to protect that trust is to track recurring review themes by location, turn them into specific owner responses, and reuse the most useful answers as short local updates. We built VibPost for that review-to-content workflow. As Goodturn grows, will review response quality be measured centrally or left to each local brand?
The acquisition angle makes the article useful beyond the headline: mapping the evaluation, diligence, integration, and follow-up steps would give operators a clearer view of how a growth plan becomes an executable process. FlowChart AI can turn that sequence into an editable diagram.
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Keeping each acquired shop recognizable seems central to trust. For a multi-location service brand, short videos also benefit from a consistent visual treatment—removing a distracting background can keep the vehicle, technician, or offer readable while the same clip is adapted for local pages and social posts.
It’s interesting to see how Goodturn Tire & Auto is focusing on acquiring established local brands and allowing them to retain their original names, as with Atlantic Tire & Service; I think that approach shows a real understanding of local market value. I often find myself thinking about how much strategy goes into these kinds of expansions, especially since making the right choices feels a lot like how a voice over game requires careful selection to achieve the best outcome. It’s a smart way to grow while still preserving the community feel that customers appreciate.
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